Internet Marketing & SEO Training

Corporate SEO Training Course

I provide a 1-day internal course for companies in Pakistan that are looking to get their marketing and/or technical personnel up-to-date on Internet Marketing, including SEO and Google AdWords

Internet Advertising

Internet advertising involves buying ad space on websites and blogs. Based on your specific goals, I can get your ads placed on various high-traffic websites and blogs.
Service Charges - Please contact me for a quote
Terms - Service charges + monthly ad spend
Scope:

• Finding content-specific websites/blogs
• Negotiating with owners
• Managing campaign
• Tracking results

Google AdWords Management

Google AdWords can be very effective if done properly. However, if not managed properly, it can be a waste of time and money. I can manage all aspects of your Google AdWords account from identifying the keywords to tracking the effectiveness of your campaign(s).
Terms - Service charges + monthly ad spend
Scope:

• Keyword research and optimization
• Creation of ads
• Campaign setup and management
• Budget management
• Ad tracking
• Landing page recommendations
• Weekly reports

Search Engine Optimization (SEO) Services

Search Engine Optimization or SEO is basically optimizing your website to get better rankings in the natural results of search engines like Google, Yahoo! and MSN, for targeted keywords. As an SEO Expert, I can help you maximize your return on investment by optimizing your web site using tried and tested methods for attaining high rankings.

Minimum Project Duration - 3 months
Scope:

• Website review
• Keyword research and analysis
• Analysis and optimization of site structure
• Generation and optimization of titles and meta tags
• Recommendations for Optimization of content
• Google Analytics Integration
• XML sitemap creation and submission
• Link building
• Manual search engine submissions
• Manual directories submission
• Manual social bookmark submission
• Manual forums, groups, blogs submission
• Article creation and submission
• Manual newsfeed submission
• Monthly rankings review across major search engines

FAQs

1. Why do I need SEO?
If you want people to visit your web site and to buy your product, or learn about your services, or get information about the cause you support, or achieve whatever other purpose you want your site to achieve, you need Search Engine Optimization. SEO is a crucial factor in the success of your web site. You might have the world's best site with a pretty design and great offerings, but it won't be of much use if no one can find it. That is where SEO comes in. SEO allows you gain more visibility on the internet and drive more traffic to your website through higher rankings on search engines; and of course more traffic means better chances of you achieving your objectives, whatever they may be.
2. Can you guarantee my rankings?
I do not guarantee #1 rankings because I don't own the search engines. Search engines change their algorithms from time to time and what worked last month may not work today. However, I do guarantee a significant increase in your web site traffic, better rankings for keywords, and better conversions and increased revenue from your site.
3. But then why do some SEO professionals give guarantees?
That's because some SEO professionals either optimize your website for useless keywords that no one searches for or they use black-hat (unethical) SEO techniques that can even get your site penalized, de-indexed or even banned from search engines. Beware of the so called "SEO professionals" who "guarantee" instant results. SEO normally takes time and a lot of patience. Think of it as building a relationship which can only be achieved slowly and gradually by taking calculated steps.
4. What is the difference between on-page SEO and off-page SEO?
On-page SEO is involves setting up your web pages and their components such as titles, meta tags, code and URLs so they are in accordance with the guidelines given by various search engines. A search-engine friendly website is easier for SE bots to crawl and that can have a great impact on its rankings.

Off-page SEO is essentially getting other web sites to "endorse" or vote for your web site by placing a link to your web pages on their site. It also involves some other tasks such as submitting sitemaps.
5. Why hire me?
I am a white-hat SEO Expert with a vast experience in optimizing websites related to various industries including real estate, insurance and finance, hospitality, worker safety and cosmetology. I have an excellent domain expertise in SEO and keep myself up-to-date with the latest happenings in search engine world by reading various authority SEO blogs and newsletters every day.

So, if you need to get your web site optimized for long-term results and are willing to work with me by providing your valuable inputs and feedback, get in touch with me. I look forward to discussing the possibility of working with you.

SEO Expert & Internet Marketing Strategist

Hi! I'm Samreen Soomro, a highly skilled and experienced Search Engine Optimization (SEO) expert and an Internet Marketing Strategist, based in Karachi, Pakistan. I've been in this industry for quite some time now and have helped various small businesses and independent clients rank high on Google, Yahoo and Bing with the use of ethical white-hat SEO techniques that I have perfected over time through real experience. I have also provided in-house training to marketers, webmasters and web developers.
I hold a masters degree in Computer Science and am currently pursuing an MBA degree with concentrations in Management Information Systems and Marketing.
The purpose of this website is twofold. First, if you are looking for a professional SEO expert and a search engine marketing consultant to help you create stronger online presence, you can learn about the various SEO services I offer including market research, search engine optimization (SEO), online reputation management, internet marketing, content development/optimization and Web analytics. There is a lot involved in attaining solid and lasting success on the internet and through advanced SEM and SEO techniques, I help my clients achieve the results they want.
Second, if you are just looking for information about SEO and Internet marketing from an SEO expert and are curious about how it all works, you will find lots of SEO resources, articles, and links that can provide you with the latest information in this field. So, enjoy your visit, and come back often.

Professional SEO Services from an SEO Expert

Whether you have a new website and are looking increase traffic or have a established website that is not attracting enough web traffic, my SEO service plans can help you reach your goals.
I offer comprehensive SEO services employing techniques and activities that are derived from industry best practices to help your website get better rankings on major search engines, including Google, Yahoo! and MSN. These include:

• Website assessment
• Keyword research and analysis
• Competition analysis
• Website structure and coding assessment
• SEO strategy formulation
• Meta data analysis and rewriting
• Link building strategies development and implementation
• Monitoring rankings and creating status reports

So What Exactly is SEO and Why Do You Need It?

Search Engine Optimization (SEO) is a subset of Search Engine Marketing (SEM), and is a process of setting up your website so it achieves solid, high rankings of Search Engine Results Pages (SERP) for important keywords and/or key phrases. SEO uses a mixture of techniques, tools, and technical skills to get the desired results.
If you are an online business, SEO is one of the most critical factors to your website's online marketing success. Most of the traffic on the Internet is generated by search engines. In order to appear alongside your competition in the search results, your website must be search-engine friendly. Moreover, to be competitive within the search results you need to take steps that convince search engines that your website is an authority and that your content is relevant for particular keywords related to your business. So if done properly, SEO can help you achieve that and result in a higher return on investment than any other type of marketing, both online and offline. SEO can also help drive targeted traffic and motivated buyers to your website and in turn contribute to increased sales conversions.

Here are some of the basic benefits of SEO:

• SEO results in increased targeted traffic to your website
• SEO helps create brand identity
• SEO creates better search engine positioning
• SEO helps you gain comp0etitive advantage
• SEO results in fast measurable ROI
• SEO boosts product sales and online visibility
• SEO brings in free targeted traffic and hence results in low client acquisition costs
• SEO can allow you to compete efficiently and effectively against larger competitors
• SEO provides continuous online visibility
• SEO is the cheapest marketing tool even on the net

White-hat (ethical) vs. Black-hat (unethical) SEO Techniques

White-hat and black-hat are two different views of how to go about search engine optimization. White-hat SEO experts (like me) are those who devise proper SEO strategies according to the guidelines given by various search engines. On the other hand, black-hat SEOs often try to "trick" search engines by using backdoors, cloaking, spamming and other tricks to optimize their sites.
There are many companies and "SEO professionals" who employ black-hat, unethical techniques in order to get quick results that often get their clients’ websites banned from search engines. To get sustained results only white-hat SEO techniques should be employed.

My Guarantees

Unlike other SEO professionals and so called SEO experts, I do not promise number 1 rankings in Google, nor do I promise to submit your site to 50,000 search engines and directories. All such claims are bogus and carry no weight at all. However, I do promise a considerable increase in your website traffic, better rankings for primary and secondary keywords, and better conversions that result in increased revenue from your site.
As an SEO expert, here is what I guarantee:

• Your website will be submitted to all the major search engines and directories, along with some industry-specific directories.
• The keywords I suggest will have searches as indicated by WordTracker.
• I will optimize for all keywords requested by you.
• I will NOT use unethical SEO techniques and none of the SEO techniques used by me will get your web site banned from search engines.
• I will discuss all my SEO techniques with you.
• I will not carry out any changes on your website without your approval.

Internet Advertising

Internet advertising involves buying ad space on websites and blogs. Based on your specific goals, I can get your ads placed on various high-traffic websites and blogs.
Service Charges - Please contact me for a quote
Terms - Service charges + monthly ad spend
Scope:

• Finding content-specific websites/blogs
• Negotiating with owners
• Managing campaign
• Tracking results

Google AdWords Management

Google AdWords can be very effective if done properly. However, if not managed properly, it can be a waste of time and money. I can manage all aspects of your Google AdWords account from identifying the keywords to tracking the effectiveness of your campaign(s).
Service charges - $400 per month
Terms - Service charges + monthly ad spend
Scope:

• Keyword research and optimization
• Creation of ads
• Campaign setup and management
• Budget management
• Ad tracking
• Landing page recommendations
• Weekly reports