SEO (search engine optimization) Course

Search Engine Basic + SEO (On page and off page) + Advanced SEO Techniques + Other Important SEO Factors + Live Project + SEO Tools Usage

Search Engine Basic

»  What is Internet Marketing/online marketing
»  How Search Engine Works
»  Search Engine History
»  Google Updates
»  Page Rank
»  Google Toolbar
»  Working of Search Engines (Google, MSN, Yahoo etc)
»  What is SEO
» Black Hat / White Hat / Grey Hat SEO
»  Search Engine Spam
»  Website Basics
»  Basics of SEO friendly website design
»  Site Structure Analysis

Research and Analysis

»  Analysis of Website
»  Website architecture analysis
»  Industry Research
»  Competitor Analysis
»  Keyword Research and Analysis
» Target segmentation
»  Finding Appropriate Keywords
»  Google adword Keyword Tool

On Page Optimization

»  TitleTag Creation
»  Meta Tags Creation
»  Content Development Check
»  Web Content Optimisation
»  Image Optimisation
»  Code Optimisation
»  Density Analysis and Placement
»  H1, H2, H3 Tags
» Anchor Text
» Footer
» HTML Validation
» Creation of XML / HTML/ Text Sitemaps
» Sitemap submission in Google and yahoo
» Google Webmaster Tool Account Setup and management
» Yahoo Feed Submission
» URL Mapping to target Pages on Keywords
» Internal and External Linking

Off Page Optimization

» What is Link Building
» Types of link Building
» Link Building Formula
» Directory Submission
» search engines Submission
» Local search engines Submission
» Social Bookmarking
» Article Submission
» Press Release Submission
» Blog Creation
» Blog Submission
» Blog Optimization
» Blog Promotion
» Blog Commenting
» Forum Postings
» Classified Posting
» Question Answers Board

Advanced SEO Techniques

» Static & Dynamic Website Optimization
» Dream Weaver, Basic of HTML
» URL renaming/re-writing
» Broken Links checking and Fixing
» W3c Validation
» RSS
» Feedburner
» Alexa
» Local Business promotion
» Advanced Link Building and concept of Link Popularity
» Optimizing For Google, yahoo and MSN
» Basics of SEO friendly website design
» SEO Tools
» SEO Centro
» Panda Update
» Google Caffeine
» Google Penguin
» Majestic SEO Tool
» Keyword Rank Checking
» Report Analysis
» Woo Rank Tool