Friday, 31 August 2012
Internet Advertising
Internet advertising involves buying ad space on websites and blogs. Based on your specific goals, I can get your ads placed on various high-traffic websites and blogs.
Service Charges - Please contact me for a quote
Terms - Service charges + monthly ad spend
Scope:
- Finding content-specific websites/blogs
- Negotiating with owners
- Managing campaign
- Tracking results
Google AdWords Management
Google AdWords can be very effective if done properly. However, if
not managed properly, it can be a waste of time and money. I can manage
all aspects of your Google AdWords account from identifying the keywords
to tracking the effectiveness of your campaign(s).
Terms - Service charges + monthly ad spend
Scope:
Terms - Service charges + monthly ad spend
Scope:
- Keyword research and optimization
- Creation of ads
- Campaign setup and management
- Budget management
- Ad tracking
- Landing page recommendations
- Weekly reports
Search Engine Optimization (SEO) Services
Search Engine Optimization (SEO) Services
Search Engine Optimization or SEO is basically optimizing your website to get better rankings in the natural results of search engines like Google, Yahoo! and MSN, for targeted keywords. As an SEO Expert, I can help you maximize your return on investment by optimizing your web site using tried and tested methods for attaining high rankings.Minimum Project Duration - 3 months
Scope:
- Website review
- Keyword research and analysis
- Analysis and optimization of site structure
- Generation and optimization of titles and meta tags
- Recommendations for Optimization of content
- Google Analytics Integration
- XML sitemap creation and submission
- Link building
- Manual search engine submissions
- Manual directories submission
- Manual social bookmark submission
- Manual forums, groups, blogs submission
- Article creation and submission
- Manual newsfeed submission
- Monthly rankings review across major search engines
FAQs
1. Why do I need SEO?If you want people to visit your web site and to buy your product, or learn about your services, or get information about the cause you support, or achieve whatever other purpose you want your site to achieve, you need Search Engine Optimization. SEO is a crucial factor in the success of your web site. You might have the world's best site with a pretty design and great offerings, but it won't be of much use if no one can find it. That is where SEO comes in. SEO allows you gain more visibility on the internet and drive more traffic to your website through higher rankings on search engines; and of course more traffic means better chances of you achieving your objectives, whatever they may be.
2. Can you guarantee my rankings?
I do not guarantee #1 rankings because I don't own the search engines. Search engines change their algorithms from time to time and what worked last month may not work today. However, I do guarantee a significant increase in your web site traffic, better rankings for keywords, and better conversions and increased revenue from your site.
3. But then why do some SEO professionals give guarantees?
That's because some SEO professionals either optimize your website for useless keywords that no one searches for or they use black-hat (unethical) SEO techniques that can even get your site penalized, de-indexed or even banned from search engines. Beware of the so called "SEO professionals" who "guarantee" instant results. SEO normally takes time and a lot of patience. Think of it as building a relationship which can only be achieved slowly and gradually by taking calculated steps.
4. What is the difference between on-page SEO and off-page SEO?
On-page SEO is involves setting up your web pages and their components such as titles, meta tags, code and URLs so they are in accordance with the guidelines given by various search engines. A search-engine friendly website is easier for SE bots to crawl and that can have a great impact on its rankings.
Off-page SEO is essentially getting other web sites to "endorse" or vote for your web site by placing a link to your web pages on their site. It also involves some other tasks such as submitting sitemaps.
5. Why hire me?
I am a white-hat SEO Expert with a vast experience in optimizing websites related to various industries including real estate, insurance and finance, hospitality, worker safety and cosmetology. I have an excellent domain expertise in SEO and keep myself up-to-date with the latest happenings in search engine world by reading various authority SEO blogs and newsletters every day.
So, if you need to get your web site optimized for long-term results and are willing to work with me by providing your valuable inputs and feedback, get in touch with me. I look forward to discussing the possibility of working with you.
SEO Expert & Internet Marketing Strategist
Hi! I'm Samreen Soomro, a highly skilled and experienced Search
Engine Optimization (SEO) expert and an Internet Marketing Strategist,
based in Karachi, Pakistan. I've been in this industry for quite some
time now and have helped various small businesses and independent
clients rank high on Google, Yahoo and Bing with the use of ethical
white-hat SEO techniques that I have perfected over time through real
experience. I have also provided in-house training to marketers,
webmasters and web developers.
I hold a masters degree in Computer Science and am currently pursuing an MBA degree with concentrations in Management Information Systems and Marketing.
The purpose of this website is twofold. First, if you are looking for a professional SEO expert and a search engine marketing consultant to help you create stronger online presence, you can learn about the various SEO services I offer including market research, search engine optimization (SEO), online reputation management, internet marketing, content development/optimization and Web analytics. There is a lot involved in attaining solid and lasting success on the internet and through advanced SEM and SEO techniques, I help my clients achieve the results they want.
Second, if you are just looking for information about SEO and Internet marketing from an SEO expert and are curious about how it all works, you will find lots of SEO resources, articles, and links that can provide you with the latest information in this field. So, enjoy your visit, and come back often.
I offer comprehensive SEO services employing techniques and activities that are derived from industry best practices to help your website get better rankings on major search engines, including Google, Yahoo! and MSN. These include:
If you are an online business, SEO is one of the most critical factors to your website's online marketing success. Most of the traffic on the Internet is generated by search engines. In order to appear alongside your competition in the search results, your website must be search-engine friendly. Moreover, to be competitive within the search results you need to take steps that convince search engines that your website is an authority and that your content is relevant for particular keywords related to your business. So if done properly, SEO can help you achieve that and result in a higher return on investment than any other type of marketing, both online and offline. SEO can also help drive targeted traffic and motivated buyers to your website and in turn contribute to increased sales conversions.
There are many companies and "SEO professionals" who employ black-hat, unethical techniques in order to get quick results that often get their clients’ websites banned from search engines. To get sustained results only white-hat SEO techniques should be employed.
As an SEO expert, here is what I guarantee:
I hold a masters degree in Computer Science and am currently pursuing an MBA degree with concentrations in Management Information Systems and Marketing.
The purpose of this website is twofold. First, if you are looking for a professional SEO expert and a search engine marketing consultant to help you create stronger online presence, you can learn about the various SEO services I offer including market research, search engine optimization (SEO), online reputation management, internet marketing, content development/optimization and Web analytics. There is a lot involved in attaining solid and lasting success on the internet and through advanced SEM and SEO techniques, I help my clients achieve the results they want.
Second, if you are just looking for information about SEO and Internet marketing from an SEO expert and are curious about how it all works, you will find lots of SEO resources, articles, and links that can provide you with the latest information in this field. So, enjoy your visit, and come back often.
Professional SEO Services from an SEO Expert
Whether you have a new website and are looking increase traffic or have a established website that is not attracting enough web traffic, my SEO service plans can help you reach your goals.I offer comprehensive SEO services employing techniques and activities that are derived from industry best practices to help your website get better rankings on major search engines, including Google, Yahoo! and MSN. These include:
- Website assessment
- Keyword research and analysis
- Competition analysis
- Website structure and coding assessment
- SEO strategy formulation
- Meta data analysis and rewriting
- Link building strategies development and implementation
- Monitoring rankings and creating status reports
So What Exactly is SEO and Why Do You Need It?
Search Engine Optimization (SEO) is a subset of Search Engine Marketing (SEM), and is a process of setting up your website so it achieves solid, high rankings of Search Engine Results Pages (SERP) for important keywords and/or key phrases. SEO uses a mixture of techniques, tools, and technical skills to get the desired results.If you are an online business, SEO is one of the most critical factors to your website's online marketing success. Most of the traffic on the Internet is generated by search engines. In order to appear alongside your competition in the search results, your website must be search-engine friendly. Moreover, to be competitive within the search results you need to take steps that convince search engines that your website is an authority and that your content is relevant for particular keywords related to your business. So if done properly, SEO can help you achieve that and result in a higher return on investment than any other type of marketing, both online and offline. SEO can also help drive targeted traffic and motivated buyers to your website and in turn contribute to increased sales conversions.
Here are some of the basic benefits of SEO:
- SEO results in increased targeted traffic to your website
- SEO helps create brand identity
- SEO creates better search engine positioning
- SEO helps you gain comp0etitive advantage
- SEO results in fast measurable ROI
- SEO boosts product sales and online visibility
- SEO brings in free targeted traffic and hence results in low client acquisition costs
- SEO can allow you to compete efficiently and effectively against larger competitors
- SEO provides continuous online visibility
- SEO is the cheapest marketing tool even on the net
White-hat (ethical) vs. Black-hat (unethical) SEO Techniques
White-hat and black-hat are two different views of how to go about search engine optimization. White-hat SEO experts (like me) are those who devise proper SEO strategies according to the guidelines given by various search engines. On the other hand, black-hat SEOs often try to "trick" search engines by using backdoors, cloaking, spamming and other tricks to optimize their sites.There are many companies and "SEO professionals" who employ black-hat, unethical techniques in order to get quick results that often get their clients’ websites banned from search engines. To get sustained results only white-hat SEO techniques should be employed.
My Guarantees
Unlike other SEO professionals and so called SEO experts, I do not promise number 1 rankings in Google, nor do I promise to submit your site to 50,000 search engines and directories. All such claims are bogus and carry no weight at all. However, I do promise a considerable increase in your website traffic, better rankings for primary and secondary keywords, and better conversions that result in increased revenue from your site.As an SEO expert, here is what I guarantee:
- Your website will be submitted to all the major search engines and directories, along with some industry-specific directories.
- The keywords I suggest will have searches as indicated by WordTracker.
- I will optimize for all keywords requested by you.
- I will NOT use unethical SEO techniques and none of the SEO techniques used by me will get your web site banned from search engines.
- I will discuss all my SEO techniques with you.
- I will not carry out any changes on your website without your approval.
Tuesday, 17 July 2012
Internet Advertising
Internet advertising involves buying ad space on websites and blogs. Based on your specific goals, I can get your ads placed on various high-traffic websites and blogs.Service Charges - Please contact me for a quote
Terms - Service charges + monthly ad spend
Scope:
- Finding content-specific websites/blogs
- Negotiating with owners
- Managing campaign
- Tracking results
Google AdWords Management
Google AdWords can be very effective if done properly. However, if not managed properly, it can be a waste of time and money. I can manage all aspects of your Google AdWords account from identifying the keywords to tracking the effectiveness of your campaign(s).Service charges - $400 per month
Terms - Service charges + monthly ad spend
Scope:
- Keyword research and optimization
- Creation of ads
- Campaign setup and management
- Budget management
- Ad tracking
- Landing page recommendations
- Weekly reports
Search Engine Optimization (SEO) Services
Search Engine Optimization (SEO) Services
Search Engine Optimization or SEO is basically optimizing your website to get better rankings in the natural results of search engines like Google, Yahoo! and MSN, for targeted keywords. As an SEO Expert, I can help you maximize your return on investment by optimizing your web site using tried and tested methods for attaining high rankings.Scope:
- Website review
- Keyword research and analysis
- Analysis and optimization of site structure
- Generation and optimization of titles and meta tags
- Recommendations for Optimization of content
- Google Analytics Integration
- XML sitemap creation and submission
- Link building
- Manual search engine submissions
- Manual directories submission
- Manual social bookmark submission
- Manual forums, groups, blogs submission
- Article creation and submission
- Manual newsfeed submission
- Monthly rankings review across major search engines
FAQs
1. Why do I need SEO?If you want people to visit your web site and to buy your product, or learn about your services, or get information about the cause you support, or achieve whatever other purpose you want your site to achieve, you need Search Engine Optimization. SEO is a crucial factor in the success of your web site. You might have the world's best site with a pretty design and great offerings, but it won't be of much use if no one can find it. That is where SEO comes in. SEO allows you gain more visibility on the internet and drive more traffic to your website through higher rankings on search engines; and of course more traffic means better chances of you achieving your objectives, whatever they may be.
2. Can you guarantee my rankings?
I do not guarantee #1 rankings because I don't own the search engines. Search engines change their algorithms from time to time and what worked last month may not work today. However, I do guarantee a significant increase in your web site traffic, better rankings for keywords, and better conversions and increased revenue from your site.
3. But then why do some SEO professionals give guarantees?
That's because some SEO professionals either optimize your website for useless keywords that no one searches for or they use black-hat (unethical) SEO techniques that can even get your site penalized, de-indexed or even banned from search engines. Beware of the so called "SEO professionals" who "guarantee" instant results. SEO normally takes time and a lot of patience. Think of it as building a relationship which can only be achieved slowly and gradually by taking calculated steps.
4. What is the difference between on-page SEO and off-page SEO?
On-page SEO is involves setting up your web pages and their components such as titles, meta tags, code and URLs so they are in accordance with the guidelines given by various search engines. A search-engine friendly website is easier for SE bots to crawl and that can have a great impact on its rankings.
Off-page SEO is essentially getting other web sites to "endorse" or vote for your web site by placing a link to your web pages on their site. It also involves some other tasks such as submitting sitemaps.
5. Why hire me?
I am a white-hat SEO Expert with a vast experience in optimizing websites related to various industries including real estate, insurance and finance, hospitality, worker safety and cosmetology. I have an excellent domain expertise in SEO and keep myself up-to-date with the latest happenings in search engine world by reading various authority SEO blogs and newsletters every day.
So, if you need to get your web site optimized for long-term results and are willing to work with me by providing your valuable inputs and feedback, get in touch with me. I look forward to discussing the possibility of working with you.
SEO/SMM services company?
SMM and SEO services have become a crucial part of internet marketing over the last few years. In order to bring traffic to your website, it is important that you hire special trained people known as SEO’s. These experts help to attract visitors to your website using various techniques and methods.
There are many companies in Pakistan, offering internet marketing services but none of them can come up to our standards. We have been providing remarkable services to our customers since a long time now. We provide search engine optimization (SEO), social media marketing (SMM) and internet marketing.
Internet marketing helps to attract prospective customers to your website through a combination of different techniques. You can easily market your business, products and services through internet marketing. Internet marketing consists of article marketing, pay per click, email marketing and social marketing.
A successful social media marketing campaign will help to enhance the visibility of your website. A comprehensive SMM strategy will help to reduce your marketing costs. With SMM campaigns, you can get large amounts of backlinks that help in ranking your website on search engine.
Search engine optimization helps to improve your company’s competitive edge by enhancing the number of customers and target audience.
It is not out of place to mention here that for effective SEO, extensive labor and time is consumed. A webmaster has to make continuous struggle on slow and steady resources to bring out the best results.
The best way you can optimize your website is by hiring a professional web designing and SEO company. If you have been seeking quality services then you have landed on the right place because we SEO services in Pakistan.
We provide cost effective yet quality services to all our valued customers. Our services are tailor made to each client according to his specifications. Our highly skilled and professional team will instantly respond to your business requirements and needs by educating you about latest and new processes that can benefit your company. Our services are result oriented, highly affordable and reliable.
SMM and SEO services have become a crucial part of internet marketing over the last few years. In order to bring traffic to your website, it is important that you hire special trained people known as SEO’s. These experts help to attract visitors to your website using various techniques and methods.
There are many companies in Pakistan, offering internet marketing services but none of them can come up to our standards. We have been providing remarkable services to our customers since a long time now. We provide search engine optimization (SEO), social media marketing (SMM) and internet marketing.
Internet marketing helps to attract prospective customers to your website through a combination of different techniques. You can easily market your business, products and services through internet marketing. Internet marketing consists of article marketing, pay per click, email marketing and social marketing.
A successful social media marketing campaign will help to enhance the visibility of your website. A comprehensive SMM strategy will help to reduce your marketing costs. With SMM campaigns, you can get large amounts of backlinks that help in ranking your website on search engine.
Search engine optimization helps to improve your company’s competitive edge by enhancing the number of customers and target audience.
It is not out of place to mention here that for effective SEO, extensive labor and time is consumed. A webmaster has to make continuous struggle on slow and steady resources to bring out the best results.
The best way you can optimize your website is by hiring a professional web designing and SEO company. If you have been seeking quality services then you have landed on the right place because we SEO services in Pakistan.
We provide cost effective yet quality services to all our valued customers. Our services are tailor made to each client according to his specifications. Our highly skilled and professional team will instantly respond to your business requirements and needs by educating you about latest and new processes that can benefit your company. Our services are result oriented, highly affordable and reliable.
Learn the Secrets How to Promote any Business Online
Welcome to Transmos Solutions. We offer fun, easy and affordable SEO and Internet Marketing Training courses; Packages include Search Engine Optimization (SEO), Email Marketing, Social Network Marketing, link building Tactics and others.- Learn how to get any website on the first page of Google, Yahoo and MSN.
- Learn how to Promote any website in the right ways
- Learn the Secrets of Social Media Marketing
- Learn "How To" documents on SEO, PPC, social media and more.
- Get a FREE copy of the Google “Search Engine Optimization Starter Guide”
We are offering SEO Training & Internet Marketing Courses:
For the very first time in Karachi, Pakistan, we are offering excellent and flawless internet marketing training
to fresher. There is no other company in Karachi that offers internet
marketing course as they have set their main focus on teaching SEO
training.
Our internet marketing training basically teaches proper
skills in understanding markets and customers as well learning exactly
how to make extensive research queries. Internet marketing training
would consist of SEO and SEM training as well.With SEO training, you will learn how to optimize a particular website in order to attract maximum number of visitors.
What is SEO?
SEO basically stands for search engine optimization and involves a process by which your website appears higher in the search engine rankings. If your website is optimized then you will be able to earn huge rewards. It is all about using different tools in order to make web’s pages look attractive and exciting. SEO helps in improving the volume of traffic to a website via well known search engines.What is Internet Marketing?
Internet marketing is a process of marketing products and services through internet. It includes Banner and Text Advertising, Social Media Marketing, Email Marketing, Interactive Advertising, Affiliate Marketing and Search Engine Marketing (including Search Engine Optimization and Pay-Per-Click Advertising).Wednesday, 11 July 2012
SEO (search engine optimization) Course
Search Engine Basic + SEO (On page and off page) + Advanced SEO Techniques + Other Important SEO Factors + Live Project + SEO Tools Usage
Search Engine Basic
» What is Internet Marketing/online marketing
» How Search Engine Works
» Search Engine History
» Google Updates
» Page Rank
» Google Toolbar
» Working of Search Engines (Google, MSN, Yahoo etc)
» What is SEO
» Black Hat / White Hat / Grey Hat SEO
» Search Engine Spam
» Website Basics
» Basics of SEO friendly website design
» Site Structure Analysis
Research and Analysis
» Analysis of Website
» Website architecture analysis
» Industry Research
» Competitor Analysis
» Keyword Research and Analysis
» Target segmentation
» Finding Appropriate Keywords
» Google adword Keyword Tool
On Page Optimization
» TitleTag Creation
» Meta Tags Creation
» Content Development Check
» Web Content Optimisation
» Image Optimisation
» Code Optimisation
» Density Analysis and Placement
» H1, H2, H3 Tags
» Anchor Text
» Footer
» HTML Validation
» Creation of XML / HTML/ Text Sitemaps
» Sitemap submission in Google and yahoo
» Google Webmaster Tool Account Setup and management
» Yahoo Feed Submission
» URL Mapping to target Pages on Keywords
» Internal and External Linking
Off Page Optimization
» What is Link Building
» Types of link Building
» Link Building Formula
» Directory Submission
» search engines Submission
» Local search engines Submission
» Social Bookmarking
» Article Submission
» Press Release Submission
» Blog Creation
» Blog Submission
» Blog Optimization
» Blog Promotion
» Blog Commenting
» Forum Postings
» Classified Posting
» Question Answers Board
Advanced SEO Techniques
» Static & Dynamic Website Optimization
» Dream Weaver, Basic of HTML
» URL renaming/re-writing
» Broken Links checking and Fixing
» W3c Validation
» RSS
» Feedburner
» Alexa
» Local Business promotion
» Advanced Link Building and concept of Link Popularity
» Optimizing For Google, yahoo and MSN
» Basics of SEO friendly website design
» SEO Tools
» SEO Centro
» Panda Update
» Google Caffeine
» Google Penguin
» Majestic SEO Tool
» Keyword Rank Checking
» Report Analysis
» Woo Rank Tool
Search Engine Basic + SEO (On page and off page) + Advanced SEO Techniques + Other Important SEO Factors + Live Project + SEO Tools Usage
Search Engine Basic
» What is Internet Marketing/online marketing
» How Search Engine Works
» Search Engine History
» Google Updates
» Page Rank
» Google Toolbar
» Working of Search Engines (Google, MSN, Yahoo etc)
» What is SEO
» Black Hat / White Hat / Grey Hat SEO
» Search Engine Spam
» Website Basics
» Basics of SEO friendly website design
» Site Structure Analysis
Research and Analysis
» Analysis of Website
» Website architecture analysis
» Industry Research
» Competitor Analysis
» Keyword Research and Analysis
» Target segmentation
» Finding Appropriate Keywords
» Google adword Keyword Tool
On Page Optimization
» TitleTag Creation
» Meta Tags Creation
» Content Development Check
» Web Content Optimisation
» Image Optimisation
» Code Optimisation
» Density Analysis and Placement
» H1, H2, H3 Tags
» Anchor Text
» Footer
» HTML Validation
» Creation of XML / HTML/ Text Sitemaps
» Sitemap submission in Google and yahoo
» Google Webmaster Tool Account Setup and management
» Yahoo Feed Submission
» URL Mapping to target Pages on Keywords
» Internal and External Linking
Off Page Optimization
» What is Link Building
» Types of link Building
» Link Building Formula
» Directory Submission
» search engines Submission
» Local search engines Submission
» Social Bookmarking
» Article Submission
» Press Release Submission
» Blog Creation
» Blog Submission
» Blog Optimization
» Blog Promotion
» Blog Commenting
» Forum Postings
» Classified Posting
» Question Answers Board
Advanced SEO Techniques
» Static & Dynamic Website Optimization
» Dream Weaver, Basic of HTML
» URL renaming/re-writing
» Broken Links checking and Fixing
» W3c Validation
» RSS
» Feedburner
» Alexa
» Local Business promotion
» Advanced Link Building and concept of Link Popularity
» Optimizing For Google, yahoo and MSN
» Basics of SEO friendly website design
» SEO Tools
» SEO Centro
» Panda Update
» Google Caffeine
» Google Penguin
» Majestic SEO Tool
» Keyword Rank Checking
» Report Analysis
» Woo Rank Tool
Tuesday, 10 July 2012
How Google Treating Duplicate Contents
How Google Treating Duplicate Contents
Google Duplicate Content is one the most critical issue while in SEO. In this tutorial I’m going to explain 14 best things about How Google handles duplicate contents.- Google’s search standard answer is to sort out copied pages, and only display one page with a given set of content in its search results.
- It is to observe that large companies or the websites with huge contents appear to be able to show copies of press releases, articles, and blog posts and do not get filtered out. This is the one more reason they get penalized soon.
- Google not often bans or penalizes Web sites for copied contents. Their view is that it is normally unintentional.
- I’ve seen many websites being penalized by the Google. This shows that Google does penalize the websites. This takes some egregious act, or the execution of a site that is seeing as having little end user value. I have seen examples of algorithmically practical penalties for Web sites with huge amounts of copied or duplicate contents.
- We can take an example of a site that includes small value is a thin affiliate site, which is a site that uses copies of third party content for the great bulk of its content, and exists to get search traffic and promote affiliate programs. If this is your site, you may be penalized, soon.
- You can use print version of the pages on your site to avoid duplicate content issue.
- Always use no-index Meta tags for the pages being copied; this could help Google to do not index duplicate pages or the pages you do not want to get indexed.
- Google does a good job of treating strange language versions of a site. They will most likely not see a Spanish language version and English language versions of the sites as duplicates of one another.
- A common problem in USA and UK alternatives (like optimize v.s. optimise). You can handle this situation to let your country hosting companies to detect them whenever they occurred.
- When Google visiting to your site, they have in mind an amount of pages that they are leaving to crawl. One of the expenses of duplicate content is that when the crawler loads a duplicate page, one that they are not going to index, they have loaded that page in its place of a page that they might index. This is a big disadvantage to copy or duplicate content if your site is not fully indexed as a result.
- As far as Google crawler loading process is concerned it finds automatically the duplicate contents, the contents which are already exists somewhere on the web. Such are print pages, archive pages in blogs and thin affiliate. Google recognizes them as being inadvertent.
- It is to observe that duplicate contents can cause internal bleeding of the PR of a page or a website. So if you are going to create some inbounds for a duplicate content, stop the process right here, as this could not help the page to get higher in ranking. Just wasting of time and money.
- Google team is now currently working on RSS feeds, and finally they have found a solution of if, i.e. Feed burner. The achievement of FeedBurner will probably speed up the motion of that issue.
- One key thing, Google uses as a sign as to what page to select from a group of duplicates, is that they look at and see what page is linked to the most.
How to design a Search Engine Friendly Website
How to design a Search Engine Friendly Website
Designing a Search Engine friendly website is never complicated, but needs enthusiasm and consistency, whereas communication between the graphic designer, content writer, webmaster and SEO analyst should be constant. In this article you’ll certainly get some new ideas and tips to make an affective search engine friendly website.Before we go ahead, I need to talk about some common issues which normally have been ignored on some stages while developing a website. When we talk about search engine friendly website then you must keep in mind that the website should be both visually appealing to visitors and contextually appealing to search engines. If you only design a website which is search engine friendly can cause huge loss, as search engine deny artificial trapping and tracking. So the content and the design both should be natural and human friendly, too.
According to Bruce Clay, "Strategic Website development is the development of an integrated technical and marketing design that allow the website owner to realize their objectives for the website”
Basic Tips to Design a Search Engine Friendly Website
Some basic tips that needs to be implemented while designing and developing a search engine friendly website- Site should be both visually appealing to visitors and contextually appealing to the search engines. In other words creating a website that is easily navigable, visually appealing and gives your visitors what they are looking for, will encourage visitors to stay longer and come back often.
- Don’t use grimy colors. Color patterns should be professional.
- Use both left or right and top navigation. For contact details you can use footer as navigation.
- Highlight the site objectives on your main page. What is site is about?
- Do not put excessive stuff on your site main page. Use anchor links to navigate site external pages.
- Never stuff your site pages with excessive keywords. Because search engine seriously taking this matter on their behalf and penalize your website for spamming.
- Use at least 250 words as close to the top of your HTML code as possible. Within those 250 words of content, you need to make sure that you are using keywords in a manner that makes sense to a reader and will allow the search engines to see your site as a subject matter expert.
- Use 60- 80 character in page title to navigate the search engine to index the page individually. Each page of the website should have its separate page title. This could help search engines to identify the pages individually.
- Use 200 to 25 character in page description tag, this could help both visitors and search engines to see what your page is about?
- Don’t use excessive anchor text link on the index page, use the links which are directly meeting to the internal site pages. PR factor is involved.
- Use bold and italic around the main keywords, this could rank up your main keywords in a good search engine positions.
- Use a combination of both extensive and targeted keywords words of your website. It is better to prepare a short list of words earlier that your site is trying to promote and/ or words about your industry. Always use the keywords properly.
- Optimize the website for the targeted keywords before submitting your website to the search engines. (I’ll explain later each search engine needs and requirements).
- Use Alt tags to validate your images and enable them visually appealing to the search engines.
- Use correct English and grammar in the contents. Search engine always appreciate a proper grammatically correct and English written website.
Site Architecture
If you have done the basic SEO work, then its time to look at your website architect. What common mistake we often do while developing a website architect. While the keyword and some other basic SEO work are being done, your designer should be working on site templates and site architecture. Let’s make it wise and an open talk.- Direct your designer to develop a site template by using proper CSS, IRFRAMES, TABLES and some external JavaScript of any other script, which enables search engine spiders to crawl your site without getting bogged down with the html code. This course of action enables search engine to go the page and quickly set up what your site is about. This will resolve whether or not your get ranked.
- Let your developer to create content to ensure that the pages that are going to be submitted grasp at least 250 words of unique and valuable content. This needs a proper communication between the designer and content developer.
- Content developer should be operational closely with the SEO analyst to make sure that the keywords are being used correctly all the way through the pages of the website.
- SEO analyst must read the site content one by one and check them carefully. Some times we often do a little mistake of not using H1, H2, and H3 header tags, etc. He or she should ensure that the links on the pages are working properly and are linking to the destination pages. We normally used to call this HTML validation process.
Site Optimization Tips
This excerpt from an interview with Laura Lippay, SEO Program Manager for Yahoo, is very much worth noting. If there were 3-5 site optimization tips you were to recommend to web masters, what would they be?- Usability comes before SEO – better yet, they should work hand in hand...
- SEO isn’t just about H1 tags and title tags - more importantly, you need traffic...
- You can listen to what everyone else preaches about what works for SEO or you can find out for yourself.
Conclusion
Designing a search engine friendly web site is not difficult, but it is time consuming. As long as you are prepared to be methodical; do careful keyword research; create unique, interesting, well-written content; and work closely with all the members of your team, you will be rewarded with high engine rankings and recognition in your field of expertise.
Meta Tags for Pages
How to write effective Meta Tags for Pages: Importance of Meta Tags
Meta tags are playing a vital role while doing an optimization on a website. It is to observe that Search Engines identifies a website goal and its purpose by acquiring its Meta tags. Meta tags contain page tile, page description, Meta keywords, Meta author information, Meta company information, etc. a website owner can use different Meta tags according to his or her needs.Now a day’s people are using some advance Meta tags such as Author information, Company Information, copy rights, geography tag, classification tag, etc to give more information to the search engines about their websites. Here we have some Meta tags and their usage in html:
Page Title Tag
The Title Tag must contain no more than 60 characters (generally, 100 characters may be indexed). This is the text that appears in the blue title-bar of your web browser.Author Information – bio Tag
The Author Tag is for the person who wrote the material for the site. Normally people add up their names such as content writer, developers, SEO and SEM.Website Subject Tag
The Subject Tag is for what your site is about. Music, Home Remodeling, Security, search engine optimization, etc. You can use upto 100 characters to write an ideal subject title for your website.Page Description Tag
The Description Tag can have up to 150 characters. Generally, we use 200 to 250 characters in the description Tag which may be indexed, although only a slighter part of this amount may be displayed. You can find page description under the Google Results for a particular keyword search just above the teaser url path. Normally we call this a site or a page snippet. In other words this is a quick summary of the information on the page.Classification Tags
Classification tag is quite similar to description but more in detail.Keywords Tags
In the Keyword tag you can use everything relating to your site rich content that you think someone will search for to find your site. Its all upto you how many keywords you use to optimize your website. In general we create contents and then optimize them for a particular keyword targeting to that content.Geography Tags
Where are you located? You can use Geography Meta tags to provide information about your geo location to the search engines. Like, if you are living in the California, USA, you can put a full street address (USA, CA, Montero, and St.12) in Meta Tags.Language Tags
Is your site in English, Spanish, French, German or what? You can use Language Meta Tags to supply language information to search engines. In other words this Tag is used to known as localization tag.Copyrights Tags
Who is the Owner of the site? We use normally a Company Name in copyrights tag e.g. Smart Solutions Net Technologies ®Zip Code Tags
Enter your zip code in Zip Code Met Tags. You can use your state or city Zip Code to supply the local information to the Search Engines.City or Town Tags
Your City or town name. E.g. New Mexico Nevada.Country Tags
Your Country, you must use all names in Country Meta Tags e.g. USA, United States, United States Of America, America, etc.Revisit-After Tags
This tells search engine how often this page updates. (Eg. 25 days) Mostly search engines ignore this Meta tags and to follow their own policies of visiting a website.Distribution Tags
This distribution Meta tags normally used to publish a website in some limited areas and regions where the webmaster or a site owner needs to get traffic.Robots Tags
You can use robots tags to direct search engines to index your pages with noidex, nofollow, index, follow links on a page. The values ALL and NONE set all directives on or off: [ALL=INDEX,FOLLOW] and [NONE=NOINDEX,NOFOLLOW].The above Meta tags are in detail and complete, these meta tags will be added after the "html" tag and used to put before the "body" area of the page. You can use these Meta tags globally for your website or can add up for a particular page. This article has shown that how easily you can write such advance Meta tags without doing hard work on them. You can also use such free online tools to get Meta tags. But I’d recommend you to do not use these services for security reason. I’m hoping that this article will help you to create such advance Meta Tags for your websites. In the next article I’ll explain how to write effective page titles and page description for a particular page or a website.
How to Create and Submit Google Sitemap
This summary is not available. Please
click here to view the post.
How to Create a Sitemap
How to Create a Sitemap for a Large and Small Website: Learn ROR, XML, Google and Yahoo! Sitemap Creation Methods
Site maps are very important especially for larger web sites. Human visitors like them because they enable them to see the breadth of information available to them, and spiders love them for the same reason.Not only do sitemaps make it easier for spiders to get access to your site’s pages, they also serve as very powerful clues to the search engines as to the thematic content of the site. The words you use as the anchor text for links from your site map can sometimes carry a lot of weight. Site maps often use the generic name for a product, whereas the product page itself uses the brand name – searchers for the generic name might be brought to your product page because the sitemap lined to it using that generic name. Work closely with your information architects to develop your sitemap, and you will reap large search dividends.
How to Create Search Engine Sitemaps: Google, Yahoo!, XML, ROR, HTML and Test Sitemaps
Our experts have written individual article for each sitemap generation/creation. These articles will comprises information to develop a sitemap from its basic to major developing stages. Please see the each method in detail by selecting the under given titles.
How to create Google Site Map
Creating a google sitemap
will normally take 30 minutes to finish. We will go through in step by
step process to develop a google site map. To learn how to create a
Google sitemap, please read the article in detail.How to create Yahoo! Sitemap
Yahoo! sitemap is little difficult than Google sitemap, but I'll explain you every tiny step to develop the Yahoo! sitemap. To learn how to create a Yahoo! sitemap, please read the article in detail.How to create ROR Sitemap
Creating a ROR sitemap is quite easy, normally we can use online ror generator to create ROR site map, how can we integrate the ROR sitemap with Google, please read the article in detail.How to create XML Sitemap
XML sitemap creation is quite easy and I'll explain you how to create one xml sitemap to navigate the whole website, check it out the full article on xml sitemap creation.
Search Engines Reviews, Types and their Complete History
Search Engines Reviews, Types and their Complete History
We have arranged and collected best reviews on different search engines that may include Google, MSN, Yahoo!, AOL, Shopping Search Engines, Meta Search Engines, Speciality Search Engines and Local Search Engines. Besides search engines, You can also get detail information about their working, market share, how they invented, etc. We have defined each search engine individually, this could help you to learn about search engines quite easily.Google Search Engine
Information about Google Search Engine. You can get here a complete information about Google history, its technology, Google organic results, Google competitors and its market share, Google for search marketers, Google Adsense and Adwords campaigns.Yahoo! Search Engine
A complete bio of Yahoo! Search engine, its competitors, market share, Yahoo! invention, Yahoo! for search marketer, Yahoo! organic results, and Yahoo! YPN technology.MSN Search Engine
A complete bio and history of MSN Search Engine, its competitors, market share, MSN invention, MSN for search marketer, MSN organic results, and Microsoft Adcenter which includes Adsense and Adwords information.AOL Search Engine
AOL stands for America Online. America Online, or AOL for short, is a group providing their online services and has great reputation as Internet Services Providers. AOL Based in Dulles, Virginia, with regional headquarters installations in many cities around the world; it is by far the most victorious proprietary online service, with more than 22 million subscribers at one point. To get it in detail, please check it out a brief article on AOL seach engine.Ask Jeeves Search Engine
Ask Jeeves is a search engine based on “natural or human language” and allows searchers to ask the Jeeves character a question (“What is the Population of USA?”) and get an answer, not just a list of documents holding the words. To get it in detail, please check it out its breif article.
SEO and SEM Glossary:
Largest Internet Search Engine Optimization and Marketing Glossary
 |
"0-9" | "A" | "B" | "C" | "D" | "E" | "F" | "G" | "H" | "I" | "J" | "K" | "L" | "M" | "N" | "O" | "P" | "Q" | "R" | "S" | "T" | "U" | "V" | "W" | "X" | "Y" | "Z"
"0-9"
301 redirect
Also known as a permanent redirect, an instruction to Web browsers to display a different URL from the one the browser requested, used when a page has undergone a lasting change in its URL. A permanent redirect is a type of server side redirect that is handled properly by search engine spiders.302 redirect
Also known as a temporary redirect, an instruction to Web browser to display a different URL from the one the browser requested, used when a page has undergone a short-term change in its URL. A temporary redirect is a type of server side redirect that is handled properly by search engine spiders."A"
The alphabet "A" has following terms and abbreviations:Action
The searcher behavior that ultimately results in a Web Conversion usually the purchase of your product typically used in “call to action” to describe copy written to induce a conversion, and in “cost per action” to describe the fee for each successful conversion.Advertising Agency
A company that help clients to plan and purchase promotional announcements. Interactive Agencies handle email, banners ads, search and other electronic promotions traditional ad agencies, cover TV, radio, and print media but might cover interactive media too.Affiliate Marketing
A technique of marketing a selling products in which a Web site (the affiliate marketer) direct web visitor to another site (the affiliate program sponsor) and is compensate with a commission for visitors purchases.Allowable
The highest cost per action that you will pay for a particular product, your allowable is used with your conversion rate to calculate the maximum per – click fee that you should pay.Alt Text
The descriptive text for an image coded in the HTML image tag. The alt attribute on the image’s tag helps visitor with visual impairments to determine what the image contains, by the providing alternative (alt text).Anchor Text
The words are shown on a page for hyper text link, usually shown as underlined text in a different color from the surrounding text. Search engines used anchor text to infer the subject matter of the page being linked to.Antiphrasis
A search term within a search query that is ignored by some search engines when it looks for matching pages. In the query “what is London’s capital” search engines might ignored antiphrasis “what is” and search only for “London’s capital” (which will probably find better results because the searcher really does not care whether the words what and is are on the matching pages).Application Server
The system software that execute the programs that run a Web site Application Servers also known as Web Application Servers are typically used to display dynamic pages.Audience
A web term analogous to market segment in off line marketing that describes a particular group that a website’s message is targeted to. Audiences are broader than market segments because they reach beyond customers. Typical Web sites audience includes stock analysis, the media, and distribution channels, as well as each of their customer market segments.Authority
The perceived expertise level of a Web site, as measured by its network inbounds hyper text links. Search engines typically place great importance on site that have many inbound links for other well – linked sites, and place those sites at the top of search results for queries on subjects that match the site’s subject.Authority Page
A web page that has many links to it on a certain subject.
SEO Services
Search Engine Optimization and Marketing Services
 |
Successful Search Engine Optimization and Search Engine Marketing is now critical to the accomplishment of your business. But it’s never been more challenging – especially if you’re in charge for a large, complex web site. In conclusion, there’s authoritative source for consistent information for realizing an effective Search Engine Optimization and Marketing program for your business. We as Search Marketers and Search Optimizers will lead you to accomplish your web task and would like to craft a best-practices program for achieving them, and implement it perfectly.
How Search Marketing Works
According to our Experts, your Search Marketing Program will be encompassing Organic Search, Directory Listings, Paid Placement, Social Bookmaking, Press Releases, Article Writing, Special Site Submission, Video Submission and Marketing, Google Adwords and Adsense Campaign Management, Microsoft Adsense Management, one way link building (Paid placement) etc. You can avail all of these services in three different packages, to see these services in detail please check out our plan and packages segment.How Search Optimization Works
According to our Search Engine Specialists, your Search Engine Optimization Program will be comprising Meta Tags Generation (Page title, keywords, description), Site Map Creation Creations of Robots.txt file, Sitemap creation, Navigation and File Structure, HTML Validation checking, Browser Compatibility checking, Page Size Checking, Website load time checking, Extensive log file analysis, MOD Rewrite for dynamic sites, Creation of on site elements (anchor text, linking structure, etc), Duplicate content checking, Broken Link Checking, Spider Simulation, etc. You can avail all of these services in three different packages, to see these services in detail please check out our plan and packages segment.We don’t tender any 100% top 10 SERPS guarantees, as most of the firms proffer these SEO guaranties and failed to attempt the desired challenge. It is very simple that we as SEO and SEM Experts don’t own the search engines and cannot operate the search results, but we can try our level best to get your website in a better position than it is now. For top 10 SERPs, you have to select our 1 year Gold Plan.
Dedicated Search Engine Optimization Experts and Gurus
Dedicated Search Engine Optimization and Marketing Experts and Gurus are available 24 hours a day, 7 days a week. Consequently, it is like hiring your own employee offshore without acquiring those huge hiring costs. You can utilize or hire them as personal consultants at very ostensible rates. In the result you can directly add to your marketing budget and can hire more people in that area, thanks to the reduced outfitted cost. Why fritter more if you can get the same worth, yield and feat from an offshore collaborator? Smart Solutions Net Technologies guarantees these Experts and Gurus will work exclusively on your projects.Meet our Staff
6 SEO and SEM Experts5 Directory Submission Experts
5 Article Writers
3 Article submitters
3 Social Bookmarking Expert (Blog and Social bookmarking increase one way back links)
Our staff encompasses of experienced and qualified professionals. They are degree level graduates with additional industry training. Most have worked for multinational companies before coming to us. If you are looking for such a professional you can choose a dedicated Search Engine Optimization and Search Engine Marketing Experts with skills alike your project necessities.
We are offering SEO packages and if you are interested in any package you can contact us via our email (services@freeseosemtraining.com) (or) contact us via our 24/7 phone support (092-0333-5757413). For custom quote, you can send us your quries and requirements, we will respond you within one business day.
Sunday, 8 July 2012
SEO Training
What is SEO training?
What is SEO training?
by Altaf Gohar (SEO Expert/Consultant)
This question is highly searched phrase on the net now-a-days. Whenever
any one wants to understand the term “seo training” , its definite to
find “what is seo training?“. Also if someone is in need to learn seo ,
he/she...
انفارمیشن ٹیکنالوجی کی دنیا میں پاکستانی ماہر کا اعزاز
http://e.jang.com.pk/06-16-2012/lahore/page7.asp
What is the future of SEO Expert?
SEO Jobs
There is long list of seo jobs now-a-days. Any one can easily apply
online to join a best worldwide company through internet 3rd party
websites. Also , candidate can get work from the world’s...
SEO Successful Results
SEO Successful Results
Click FS for Full Screen and the SL for Slide Show
@import
url("http://seotraining.urdusky.com/wp-content/plugins/flash-album-gallery/admin/css/flagallery_nocrawler.css");@import...
How can You Analyze Competitor at Google Search
How can You Analyze Competitor at Google Search
By Muhammad Tahir
There are many reasons that you are not successful with search engine,
it may be possible you are doing something wrong. There may be...
What is a Keyword?
What is a Keyword?
by Altaf Gohar
In the search engine optimization (seo) a keyword plays a vital role in
all aspects of this profession. I’ll try to define this term “keyword”
with the...
انٹرینٹ کی سلطنت پر سرچ انجن آپٹیمائزیشن کا راج
تحریر: محمد الطاف گوہر
دقیانوسی دور کا خاتمہ ہوا تو کئی روائیتی ادوار کا سلسلہ شروع ہوا مگر یہ مختلف علاقوں اور...
SEO Optimization Techniques
SEO Optimization Techniques
PDF | 2012 | Free eBook | Off Page | On Page
by Altaf Gohar
Masses are wondering for seo optimization techniques over the internet . This healthy trend not only reveals...
TOP10 Most Searched Keywords in 2nd Week of March 2012
TOP10 Most Searched Keywords
in 2nd Week of March 2012
To Get a Complete List of Top 10 searches every Week
just contact me, Skype: seoschool
World
1.
—
Breakout
2.
—
Breakout
3.
—
Breakout
4.
—
+1,850%
5.
—
+1,000%
6.
mass...
What is SEO training?
What is SEO training?
by Altaf Gohar (SEO Expert/Consultant)
This question is highly searched phrase on the net now-a-days. Whenever
any one wants to understand the term “seo training” , its...
SEO Pakistan
SEO Pakistan
By Altaf Gohar
SEO (Search Engine Optimization) , even Google SEO is a rising trend in
cyberspace . A rapid growth in SEO Pakistan search leads me to write
over this topic . I am always...
Saturday, 7 July 2012
STEPS OF SEO
Search engines use algorithms to determine the position of ads according to click through rates. Ads with poor click through rates can be pushed down to the bottom of the first page of search results or onto subsequent pages. Even though advertisers are only paying for click through, the algorithms assigning ad positions based on ad popularity provide incentives for optimizing keyword selection and other cost control measures. Without cost control measures, it is possible for ad buyers to spend twenty five to fifty percent of their ad budget ineffectively. read more.....
In six basic steps I'll tell you how to create and submit a Google Sitemap to Google Sitemap Section of Webmaster Area.Google Sitemap is normally used to pace up the discovery of your
pages, which is an important part while in crawling and indexing your
pages, but there are many other factors that control the
crawling/indexing processes.
As
far as Content Management Systems are concerned, they work more
effectively and produce accuracy while creating website contents. I’ve
observed that Search Engines love Drupal because they are human
friendly, more natural content contributor, and search engine friendly,
too. I’m running my website in Drupal Content Management System, as this
could help me to create more contents within a few days and gives me
more opportunities to write extra content for my website
A Quick Overview to Site Segments
SEARCH ENGINE OPTIMIZATION TRAINING
Search Engine Optimization (SEO) Training Comprises Latest features of Search Engine Optimization. To get more information about this training program and how it works for you, please see all the topics in detail.
SEARCH ENGINE MARKETING TRAINING
Search Engine Marketing (SEM) Training Comprises Latest features of Search Engine Marketing. To learn more about this training program you have to see all topics in detail.
SEO & SEM ARTICLES - SUBMIT YOUR ARTICLE
Search Engine Marketing and Optimization Articles will cover up recent search engine optimization and marketing studies. You can also submit your article into our ezine or web directory. To submit your article into our ezine, you have to first see this segment in detail.
SEO & SEM BRANDED SERVICES
Search Engine Optimization and Marketing Services - We are providing our extensive range of SEO and SEM Services, which includes all necessary elements of Search Engine Optimization and Marketing.
SEO & SEM GLOSSARY - LARGEST GLOSSARY
Search Engine Optimization and Marketing Glossary is a unique collection of SEO and SEM phrases, terms and abbreviations. Find what you are looking for in SEO and SEM world.
SEARCH ENGINES INFORMATION
Search Engines - Get information about Major and Minor Search Engines including Yahoo!, Google, MSN, Hotbot, Altavista, Lycos and read history of search engines, how they invented, when they got popular, etc.
PRODUCT & WEBSITES REVIEWS
Product Reviews and Website Reviews.Read reviews on different search engine optimization and marketing products and also get improvement advices for your website design, structure etc.
SEO & SEM BLOG - BILAL SEO EXPERT
SEO and SEM Blog will cover up our expert's experiences in this streaming technology. Bilal Qayyum Butt, SEO Expert will share his experiences with you. Read his blog today for getting better tomorrow.
SEO & SEM FORUM
Currently Search Engine Optimization and Marketing Forum is under building process, we will be back shortly. You can create your personal forum and blog by creating "user account" or get registered.
Search Engine Optimization (SEO) Training Comprises Latest features of Search Engine Optimization. To get more information about this training program and how it works for you, please see all the topics in detail.
SEARCH ENGINE MARKETING TRAINING
Search Engine Marketing (SEM) Training Comprises Latest features of Search Engine Marketing. To learn more about this training program you have to see all topics in detail.
SEO & SEM ARTICLES - SUBMIT YOUR ARTICLE
Search Engine Marketing and Optimization Articles will cover up recent search engine optimization and marketing studies. You can also submit your article into our ezine or web directory. To submit your article into our ezine, you have to first see this segment in detail.
SEO & SEM BRANDED SERVICES
Search Engine Optimization and Marketing Services - We are providing our extensive range of SEO and SEM Services, which includes all necessary elements of Search Engine Optimization and Marketing.
SEO & SEM GLOSSARY - LARGEST GLOSSARY
Search Engine Optimization and Marketing Glossary is a unique collection of SEO and SEM phrases, terms and abbreviations. Find what you are looking for in SEO and SEM world.
SEARCH ENGINES INFORMATION
Search Engines - Get information about Major and Minor Search Engines including Yahoo!, Google, MSN, Hotbot, Altavista, Lycos and read history of search engines, how they invented, when they got popular, etc.
PRODUCT & WEBSITES REVIEWS
Product Reviews and Website Reviews.Read reviews on different search engine optimization and marketing products and also get improvement advices for your website design, structure etc.
SEO & SEM BLOG - BILAL SEO EXPERT
SEO and SEM Blog will cover up our expert's experiences in this streaming technology. Bilal Qayyum Butt, SEO Expert will share his experiences with you. Read his blog today for getting better tomorrow.
SEO & SEM FORUM
Currently Search Engine Optimization and Marketing Forum is under building process, we will be back shortly. You can create your personal forum and blog by creating "user account" or get registered.
Subscribe to:
Comments (Atom)