Largest Internet Search Engine Optimization and Marketing Glossary
We have a great collection of world's largest Search Engine
Optimization and Marketing Glossary. We have compiled this largest
Internet Web Glossary alphabetically, so that you can find your desired
terms and abbreviations of SEO and SEM quite easily. All of the
definitions on this page are an internal anchor that link to the
targeted alphabet page e.g. if you want to see terms relating to
alphabet "B", then you have to click on the anchor alphabet "B" to get
its related terms that will be found on the desired linked page.
"0-9" |
"A" |
"B" |
"C" |
"D" |
"E" |
"F" |
"G" |
"H" |
"I" |
"J" |
"K" |
"L" |
"M" |
"N" |
"O" |
"P" |
"Q" |
"R" |
"S" |
"T" |
"U" |
"V" |
"W" |
"X" |
"Y" |
"Z"
"0-9"
301 redirect
Also known as a permanent redirect, an instruction to Web browsers to
display a different URL from the one the browser requested, used when a
page has undergone a lasting change in its URL. A permanent redirect is
a type of server side redirect that is handled properly by search
engine spiders.
302 redirect
Also known as a temporary redirect, an instruction to Web browser to
display a different URL from the one the browser requested, used when a
page has undergone a short-term change in its URL. A temporary redirect
is a type of server side redirect that is handled properly by search
engine spiders.
"A"
The alphabet
"A" has following terms and abbreviations:
Action
The searcher behavior that ultimately results in a Web Conversion
usually the purchase of your product typically used in “call to action”
to describe copy written to induce a conversion, and in “cost per
action” to describe the fee for each successful conversion.
Advertising Agency
A company that help clients to plan and purchase promotional
announcements. Interactive Agencies handle email, banners ads, search
and other electronic promotions traditional ad agencies, cover TV,
radio, and print media but might cover interactive media too.
Affiliate Marketing
A technique of marketing a selling products in which a Web site (the
affiliate marketer) direct web visitor to another site (the affiliate
program sponsor) and is compensate with a commission for visitors
purchases.
Allowable
The highest cost per action that you will pay for a particular
product, your allowable is used with your conversion rate to calculate
the maximum per – click fee that you should pay.
Alt Text
The descriptive text for an image coded in the HTML image tag. The
alt attribute on the image’s tag helps visitor with visual impairments
to determine what the image contains, by the providing alternative (alt
text).
Anchor Text
The words are shown on a page for hyper text link, usually shown as
underlined text in a different color from the surrounding text. Search
engines used anchor text to infer the subject matter of the page being
linked to.
Antiphrasis
A search term within a search query that is ignored by some search
engines when it looks for matching pages. In the query “what is London’s
capital” search engines might ignored antiphrasis “what is” and search
only for “London’s capital” (which will probably find better results
because the searcher really does not care whether the words what and is
are on the matching pages).
Application Server
The system software that execute the programs that run a Web site
Application Servers also known as Web Application Servers are typically
used to display dynamic pages.
Audience
A web term analogous to market segment in off line marketing that
describes a particular group that a website’s message is targeted to.
Audiences are broader than market segments because they reach beyond
customers. Typical Web sites audience includes stock analysis, the
media, and distribution channels, as well as each of their customer
market segments.
Authority
The perceived expertise level of a Web site, as measured by its
network inbounds hyper text links. Search engines typically place great
importance on site that have many inbound links for other well – linked
sites, and place those sites at the top of search results for queries on
subjects that match the site’s subject.
Authority Page
A web page that has many links to it on a certain subject.
