How to write effective Meta Tags for Pages: Importance of Meta Tags
Meta tags are playing a vital role while doing an optimization on a
website. It is to observe that Search Engines identifies a website goal
and its purpose by acquiring its Meta tags. Meta tags contain page tile,
page description, Meta keywords, Meta author information, Meta company
information, etc. a website owner can use different Meta tags according
to his or her needs.
Now
a day’s people are using some advance Meta tags such as Author
information, Company Information, copy rights, geography tag,
classification tag, etc to give more information to the search engines
about their websites. Here we have some Meta tags and their usage in
html:
Page Title Tag
The Title Tag must contain no more than 60 characters (generally, 100
characters may be indexed). This is the text that appears in the blue
title-bar of your web browser.
Author Information – bio Tag
The Author Tag is for the person who wrote the material for the site.
Normally people add up their names such as content writer, developers,
SEO and SEM.
Website Subject Tag
The Subject Tag is for what your site is about. Music, Home
Remodeling, Security, search engine optimization, etc. You can use upto
100 characters to write an ideal subject title for your website.
Page Description Tag
The Description Tag can have up to 150 characters. Generally, we use
200 to 250 characters in the description Tag which may be indexed,
although only a slighter part of this amount may be displayed. You can
find page description under the Google Results for a particular keyword
search just above the teaser url path. Normally we call this a site or a
page snippet. In other words this is a quick summary of the information
on the page.
Classification Tags
Classification tag is quite similar to description but more in detail.
Keywords Tags
In the Keyword tag you can use everything relating to your site rich
content that you think someone will search for to find your site. Its
all upto you how many keywords you use to optimize your website. In
general we create contents and then optimize them for a particular
keyword targeting to that content.
Geography Tags
Where are you located? You can use Geography Meta tags to provide
information about your geo location to the search engines. Like, if you
are living in the California, USA, you can put a full street address
(USA, CA, Montero, and St.12) in Meta Tags.
Language Tags
Is your site in English, Spanish, French, German or what? You can use
Language Meta Tags to supply language information to search engines. In
other words this Tag is used to known as localization tag.
Copyrights Tags
Who is the Owner of the site? We use normally a Company Name in copyrights tag e.g. Smart Solutions Net Technologies ®
Zip Code Tags
Enter your zip code in Zip Code Met Tags. You can use your state or
city Zip Code to supply the local information to the Search Engines.
City or Town Tags
Your City or town name. E.g. New Mexico Nevada.
Country Tags
Your Country, you must use all names in Country Meta Tags e.g. USA, United States, United States Of America, America, etc.
Revisit-After Tags
This tells search engine how often this page updates. (Eg. 25 days)
Mostly search engines ignore this Meta tags and to follow their own
policies of visiting a website.
Distribution Tags
This distribution Meta tags normally used to publish a website in
some limited areas and regions where the webmaster or a site owner needs
to get traffic.
Robots Tags
You can use robots tags to direct search engines to index your pages
with noidex, nofollow, index, follow links on a page. The values ALL and
NONE set all directives on or off: [ALL=INDEX,FOLLOW] and
[NONE=NOINDEX,NOFOLLOW].
The above Meta tags are in detail and complete, these meta tags will
be added after the "html" tag and used to put before the "body" area of
the page. You can use these Meta tags globally for your website or can
add up for a particular page. This article has shown that how easily you
can write such advance Meta tags without doing hard work on them. You
can also use such free online tools to get Meta tags. But I’d recommend
you to do not use these services for security reason. I’m hoping that
this article will help you to create such advance Meta Tags for your
websites. In the next article I’ll explain how to write effective page
titles and page description for a particular page or a website.
